/* Einstieg neuer Kunde: eine Frage pro Bildschirm, ruhig, gross, ohne Fachbegriffe. */
:root{--e-bg:#f3efe8;--e-ink:#1f1a22;--e-muted:#6c6470;--e-line:rgba(31,26,34,.14);--e-card:#fffdf9;--e-accent:#a5583a;--e-accent-ink:#fff;--e-good:#2f6b4a;--e-weak:#a5583a;--e-shadow:0 1px 0 rgba(31,26,34,.04),0 18px 40px -24px rgba(31,26,34,.35);--e-serif:"New York",ui-serif,Georgia,"Times New Roman",serif;--e-sans:ui-sans-serif,system-ui,-apple-system,"Segoe UI",sans-serif}
@media(prefers-color-scheme:dark){:root{--e-bg:#17141a;--e-ink:#f2ecf1;--e-muted:#b4aab5;--e-line:rgba(242,236,241,.15);--e-card:#221e25;--e-accent:#e39a77;--e-accent-ink:#1b1215;--e-good:#7cc59b;--e-weak:#e39a77}}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{margin:0;min-height:100vh;min-height:100dvh;display:grid;grid-template-rows:auto 1fr auto;background:var(--e-bg);color:var(--e-ink);font:17px/1.55 var(--e-sans);-webkit-font-smoothing:antialiased}
.kopf{display:flex;align-items:center;gap:24px;padding:20px clamp(16px,4vw,48px)}
.marke{font-weight:700;letter-spacing:.14em;font-size:13px;color:inherit;text-decoration:none;white-space:nowrap}
.marke span{font-weight:400;color:var(--e-muted);margin-left:6px}
.fortschritt{flex:1;height:2px;background:var(--e-line);border-radius:2px;overflow:hidden}
.fortschritt i{display:block;height:100%;width:0;background:var(--e-accent);transition:width .6s cubic-bezier(.2,.7,.2,1)}
.zum-studio{font-size:14px;color:var(--e-muted);text-decoration:none;white-space:nowrap}
.zum-studio:hover{color:var(--e-ink)}
main{display:flex;align-items:center;justify-content:center;padding:clamp(24px,6vh,72px) clamp(16px,4vw,48px)}
.szene{width:100%;max-width:880px;animation:ein .55s cubic-bezier(.2,.7,.2,1) both}
@keyframes ein{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:none}}
@media(prefers-reduced-motion:reduce){.szene,.fortschritt i{animation:none;transition:none}}
.vorzeile{font-size:13px;letter-spacing:.16em;text-transform:uppercase;color:var(--e-accent);margin:0 0 18px;font-weight:600}
h1{font:400 clamp(34px,6vw,64px)/1.06 var(--e-serif);letter-spacing:-.02em;margin:0 0 18px;text-wrap:balance}
.hilfe{font-size:clamp(17px,2vw,20px);color:var(--e-muted);max-width:620px;margin:0 0 36px;text-wrap:pretty}
.karten{display:grid;gap:14px;grid-template-columns:repeat(auto-fit,minmax(min(100%,190px),1fr))}
.karte{appearance:none;font:inherit;color:inherit;text-align:left;background:var(--e-card);border:1px solid var(--e-line);border-radius:22px;padding:26px 24px;cursor:pointer;box-shadow:var(--e-shadow);transition:transform .25s,border-color .25s,box-shadow .25s;display:flex;flex-direction:column;gap:8px;min-height:120px}
.karte:hover{transform:translateY(-2px);border-color:color-mix(in srgb,var(--e-accent) 45%,var(--e-line))}
.karte:focus-visible,.knopf:focus-visible,.chip:focus-visible,input:focus-visible,textarea:focus-visible{outline:2px solid var(--e-accent);outline-offset:3px}
.karte[aria-pressed=true]{border-color:var(--e-accent);box-shadow:0 0 0 1px var(--e-accent),var(--e-shadow)}
.karte b{font:400 26px/1.15 var(--e-serif)}
.karte small{color:var(--e-muted);font-size:15px}
.karte .zeichen{font-size:28px;line-height:1}
.feld{display:block;width:100%;font:400 clamp(22px,3vw,30px)/1.3 var(--e-serif);color:inherit;background:transparent;border:0;border-bottom:1.5px solid var(--e-line);padding:10px 0 14px;outline:none;transition:border-color .25s;border-radius:0}
.feld:focus{border-color:var(--e-accent)}
textarea.feld{resize:none;min-height:3.2em}
.feld::placeholder{color:color-mix(in srgb,var(--e-muted) 70%,transparent)}
.klein{font:inherit;font-size:17px}
.reihe{display:flex;gap:12px;flex-wrap:wrap;align-items:center;margin-top:36px}
.knopf{appearance:none;font:600 16px/1 var(--e-sans);border:0;border-radius:999px;padding:17px 28px;background:var(--e-ink);color:var(--e-bg);cursor:pointer;transition:transform .2s,opacity .2s;text-decoration:none;display:inline-flex;align-items:center;gap:10px}
.knopf:hover{transform:translateY(-1px)}
.knopf:disabled{opacity:.35;cursor:not-allowed;transform:none}
.knopf.akzent{background:var(--e-accent);color:var(--e-accent-ink)}
.knopf.zweit{background:transparent;color:var(--e-ink);box-shadow:inset 0 0 0 1.5px var(--e-line)}
.leise{appearance:none;background:none;border:0;font:inherit;font-size:15px;color:var(--e-muted);cursor:pointer;padding:8px 0}
.leise:hover{color:var(--e-ink)}
.taste{font-size:13px;color:var(--e-muted)}
.chips{display:flex;flex-wrap:wrap;gap:10px}
.chip{appearance:none;font:inherit;font-size:16px;color:inherit;background:var(--e-card);border:1px solid var(--e-line);border-radius:999px;padding:12px 18px;cursor:pointer;transition:all .2s}
.chip[aria-pressed=true]{background:var(--e-ink);color:var(--e-bg);border-color:var(--e-ink)}
.chip .ab{font-size:11px;letter-spacing:.1em;margin-left:8px;opacity:.6}
.stimmung{display:grid;gap:14px;grid-template-columns:repeat(auto-fit,minmax(min(100%,200px),1fr))}
.stimmung .karte{padding:0;overflow:hidden;min-height:0}
.probe{height:120px;display:flex;align-items:flex-end;padding:16px 18px;font-size:24px;line-height:1.05}
.stimmung .karte span{padding:14px 18px 18px;font-size:15px}
.zaehler-feld{display:flex;align-items:center;gap:22px}
.zaehler-feld button{width:56px;height:56px;border-radius:50%;border:1px solid var(--e-line);background:var(--e-card);font-size:26px;color:inherit;cursor:pointer}
.zaehler-feld output{font:400 64px/1 var(--e-serif);min-width:1.4em;text-align:center}
.befund{display:grid;gap:18px;grid-template-columns:minmax(0,220px) 1fr;align-items:start}
@media(max-width:640px){.befund{grid-template-columns:1fr}}
.ring{--p:0;width:180px;aspect-ratio:1;border-radius:50%;background:conic-gradient(var(--e-accent) calc(var(--p)*1%),var(--e-line) 0);display:grid;place-items:center;transition:--p 1s}
.ring div{width:150px;aspect-ratio:1;border-radius:50%;background:var(--e-bg);display:grid;place-items:center;text-align:center}
.ring b{font:400 52px/1 var(--e-serif)}
.ring small{display:block;color:var(--e-muted);font-size:13px}
.liste{list-style:none;margin:0;padding:0;display:grid;gap:8px}
.liste li{display:flex;gap:10px;align-items:baseline}
.liste li::before{content:"●";font-size:10px;transform:translateY(-2px)}
.liste .gut::before{color:var(--e-good)}
.liste .schwach::before{color:var(--e-weak)}
.farbreihe{display:flex;gap:8px;margin:14px 0}
.farbreihe i{width:34px;height:34px;border-radius:10px;box-shadow:inset 0 0 0 1px var(--e-line)}
.tafel{background:var(--e-card);border:1px solid var(--e-line);border-radius:22px;padding:24px;box-shadow:var(--e-shadow)}
.tafel h3{font:400 24px/1.2 var(--e-serif);margin:0 0 10px}
.stufen{display:grid;gap:14px;grid-template-columns:repeat(auto-fit,minmax(min(100%,250px),1fr))}
.stufe{position:relative}
.stufe ul{margin:8px 0 0;padding-left:18px;color:var(--e-muted);font-size:15px}
.stufe .empf{position:absolute;top:-11px;right:18px;background:var(--e-accent);color:var(--e-accent-ink);font-size:11px;letter-spacing:.12em;font-weight:700;padding:5px 10px;border-radius:999px}
.usp{display:grid;gap:12px}
.usp .karte b{font-size:clamp(20px,2.4vw,26px)}
.regel{font-size:14px;color:var(--e-muted);margin-top:14px}
.fehler{color:var(--e-weak);margin-top:16px;min-height:1.5em}
.zusammen{display:grid;gap:1px;background:var(--e-line);border-radius:22px;overflow:hidden;border:1px solid var(--e-line)}
.zusammen div{background:var(--e-card);padding:16px 22px;display:grid;grid-template-columns:minmax(0,180px) 1fr;gap:14px}
@media(max-width:560px){.zusammen div{grid-template-columns:1fr;gap:2px}}
.zusammen dt{color:var(--e-muted);font-size:14px}
.zusammen dd{margin:0}
.laden{display:inline-block;width:16px;height:16px;border-radius:50%;border:2px solid currentColor;border-right-color:transparent;animation:dreh .8s linear infinite}
@keyframes dreh{to{transform:rotate(1turn)}}
details{margin-top:28px}
summary{cursor:pointer;color:var(--e-muted)}
details .feld{font-size:20px;margin-top:10px}
.fuss{display:flex;justify-content:space-between;align-items:center;padding:16px clamp(16px,4vw,48px) 24px}
.zaehler{font-size:13px;color:var(--e-muted);letter-spacing:.08em}
h1:focus{outline:none}
.feld:focus-visible{outline:none}
.chips + .hilfe{margin-top:34px;margin-bottom:18px}
.stimmung + .leise{margin-top:14px}

/* Arbeitsfläche mit Live-Vorschau: rechts wächst die Website mit jeder Antwort. */
.arbeitsflaeche{display:grid;grid-template-columns:minmax(0,1fr);min-height:0}
@media(min-width:1180px){.arbeitsflaeche:has(.vorschau-rahmen:not([hidden])){grid-template-columns:minmax(0,1fr) 380px;gap:24px;padding-right:clamp(16px,3vw,40px)}}
.vorschau-rahmen{display:none}
@media(min-width:1180px){.vorschau-rahmen:not([hidden]){display:block;align-self:center;position:sticky;top:24px;animation:ein .6s cubic-bezier(.2,.7,.2,1) both}}
.vorschau-titel{font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--e-muted);margin:0 0 10px}
.v-browser{display:flex;gap:6px;padding:10px 14px;background:var(--e-card);border:1px solid var(--e-line);border-bottom:0;border-radius:16px 16px 0 0}
.v-browser i{width:9px;height:9px;border-radius:50%;background:var(--e-line)}
.v-seite{--v-bg:#f6f3ee;--v-ink:#26212a;--v-font:Georgia,serif;--v-akzent:#a5583a;background:var(--v-bg);color:var(--v-ink);border:1px solid var(--e-line);border-radius:0 0 16px 16px;padding:22px 22px 30px;min-height:300px;box-shadow:var(--e-shadow);transition:background .5s,color .5s}
.v-kopf{display:flex;justify-content:space-between;align-items:center;gap:10px;margin-bottom:46px;font-size:12px}
.v-name{font-family:var(--v-font);font-size:15px;letter-spacing:.01em}
.v-nav{display:flex;gap:10px;opacity:.7}
.v-titel{font:400 26px/1.12 var(--v-font);margin:0 0 14px;text-wrap:balance}
.v-text{font-size:13px;opacity:.75;margin:0 0 22px}
.v-knopf{display:inline-block;background:var(--v-akzent);color:#fff;font-size:12px;font-weight:600;padding:10px 16px;border-radius:999px}
.vorschau-hinweis{font-size:12px;color:var(--e-muted);margin:12px 0 0}
.zusammen div[role=button]{cursor:pointer;position:relative;grid-template-columns:minmax(0,180px) 1fr auto;align-items:baseline;transition:background .2s}
.zusammen div[role=button]:hover{background:color-mix(in srgb,var(--e-card) 85%,var(--e-accent))}
.zusammen .aendern{font-size:13px;color:var(--e-accent);opacity:0;transition:opacity .2s}
.zusammen div[role=button]:hover .aendern,.zusammen div[role=button]:focus-visible .aendern{opacity:1}
@media(max-width:560px){.zusammen div[role=button]{grid-template-columns:1fr}.zusammen .aendern{opacity:1}}

/* USP-Werkstatt: Note pro Fassung, Live-Labor mit Kriterien, Konkurrenz zum Vergleich. */
.frage-klein{font:400 clamp(19px,2.2vw,23px)/1.3 var(--e-serif);margin:34px 0 4px}
.usp-kopf{display:flex;justify-content:space-between;align-items:center;gap:10px}
.note{font:700 12px/1 var(--e-sans);padding:5px 9px;border-radius:999px;letter-spacing:.04em}
.note-stark{background:var(--e-good);color:#fff}
.note-gut{background:color-mix(in srgb,var(--e-good) 22%,var(--e-card));color:var(--e-ink)}
.note-schwach{background:color-mix(in srgb,var(--e-weak) 20%,var(--e-card));color:var(--e-ink)}
.usp-labor{display:grid;grid-template-columns:120px 1fr;gap:22px;align-items:center;margin-top:24px}
@media(max-width:560px){.usp-labor{grid-template-columns:1fr}}
.ring.klein{width:110px}
.ring.klein div{width:90px}
.ring.klein b{font-size:34px}
.ring[data-stufe=stark]{background:conic-gradient(var(--e-good) calc(var(--p)*1%),var(--e-line) 0)}
.kriterien{font-size:15px}
.kriterien span{color:var(--e-muted)}
.slogan{font:italic 400 20px/1.3 var(--e-serif);margin:26px 0 0}
details.konkurrenz .tafel{margin-top:12px;padding:16px 20px}
details.konkurrenz .tafel p{margin:6px 0;color:var(--e-muted);font-size:15px}
.karten.usp{grid-template-columns:repeat(auto-fit,minmax(min(100%,300px),1fr))}
.usp .karte{min-height:0}
.usp .karte b{font-size:clamp(18px,2vw,22px);line-height:1.25}
.kriterien li{display:block}
.kriterien li::before{margin-right:8px}
@media(max-width:600px){
  .kopf{flex-wrap:wrap;gap:12px 16px;padding-bottom:8px}
  .marke span{display:none}
  .fortschritt{order:3;flex-basis:100%}
  .zum-studio{margin-left:auto}
  .ring{width:140px}.ring div{width:116px}.ring b{font-size:40px}
  .befund{justify-items:center}.befund .tafel{justify-self:stretch}
}

/* Ergebnis-Bühne: Vorher/Nachher, echte Live-Vorschau je Gerät, Richtungen zum Vergleichen. */
.szene.buehne-gross{max-width:1240px}
.laden-text{color:var(--e-muted);font-size:15px;display:flex;align-items:center;gap:10px}
.altbild{margin:0 0 26px}
.altbild .v-browser{align-items:center}
.altbild .adresse{margin-left:10px;font-size:12px;color:var(--e-muted)}
.altbild-flaeche{border:1px solid var(--e-line);border-top:0;border-radius:0 0 16px 16px;overflow:hidden;background:var(--e-card);min-height:120px;display:grid;place-items:center;aspect-ratio:16/10}
.altbild-flaeche img{display:block;width:100%;height:100%;object-fit:cover;object-position:top}
.altbild figcaption{font-size:13px;color:var(--e-muted);margin-top:8px}
.vergleich{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:28px;align-items:start;margin-top:10px}
.vergleich.einzeln{grid-template-columns:minmax(0,1fr)}
@media(max-width:900px){.vergleich{grid-template-columns:1fr}}
.spalte .altbild-flaeche{border-top:1px solid var(--e-line);border-radius:16px;margin-top:14px}
.note-gross{display:inline-flex;align-items:baseline;gap:8px;padding:6px 0}
.note-gross b{font:400 56px/1 var(--e-serif)}
.note-gross small{color:var(--e-muted);font-size:14px}
.note-gross[data-stufe=stark] b{color:var(--e-good)}
.note-gross[data-stufe=schwach] b{color:var(--e-weak)}
.neu-kopf{display:flex;justify-content:space-between;align-items:center;gap:12px;flex-wrap:wrap}
.neu-kopf .vorzeile{margin:0}
.geraete{display:flex;gap:6px}
.geraete .chip{padding:8px 14px;font-size:14px}
.neu-flaeche{margin-top:14px;transition:all .3s}
.neu-flaeche[data-geraet=Handy] .geraet{max-width:330px;margin:0 auto;border-radius:30px;border-width:10px}
.neu-flaeche[data-geraet=Tablet] .geraet{max-width:560px;margin:0 auto;border-radius:22px;border-width:8px}
.geraet{position:relative;width:100%;overflow:hidden;border:1px solid var(--e-line);border-radius:14px;background:var(--e-card);box-shadow:var(--e-shadow);border-color:color-mix(in srgb,var(--e-ink) 14%,transparent)}
.geraet iframe{position:absolute;left:0;top:0;border:0;transform-origin:0 0;pointer-events:auto;background:#fff}
.spalte .leise{display:inline-block;margin-top:10px}
.spalte .liste{margin-top:14px;font-size:15px}
.richtungen{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,220px),1fr));gap:14px;margin:6px 0 30px}
.richtung{appearance:none;font:inherit;color:inherit;text-align:left;background:var(--e-card);border:1px solid var(--e-line);border-radius:18px;padding:10px 10px 14px;cursor:pointer;display:grid;gap:4px;transition:transform .2s,border-color .2s,box-shadow .2s}
.richtung:hover{transform:translateY(-2px)}
.richtung[aria-pressed=true]{border-color:var(--e-accent);box-shadow:0 0 0 1px var(--e-accent),var(--e-shadow)}
.richtung .geraet{border-radius:10px;box-shadow:none;pointer-events:none}
.richtung .geraet iframe{pointer-events:none}
.richtung b{font:400 20px/1.2 var(--e-serif);margin-top:8px;padding:0 4px}
.richtung small{color:var(--e-muted);padding:0 4px}
.altbild{max-width:720px}

/* Sag es einfach: Wunsch eintippen, Entwurf baut sich neu. */
.sag-es{margin-top:18px;padding:18px;border:1px solid var(--e-line);border-radius:18px;background:var(--e-card)}
.sag-es .vorzeile{margin:0 0 10px}
.sag-zeile{display:flex;gap:10px;align-items:center;flex-wrap:wrap}
.sag-zeile .feld{flex:1;min-width:220px;font-size:18px;padding:8px 0 10px}
.sag-zeile .knopf{padding:13px 20px}
.sag-es .chips{margin-top:12px;gap:8px}
.sag-es .chip{font-size:14px;padding:8px 14px}
.sag-es .regel{margin:12px 0 0;display:flex;gap:8px;align-items:center}

/* Zuletzt: weitermachen, wo man aufgehört hat. */
.zuletzt{margin-top:44px}
.zuletzt ul{list-style:none;margin:0;padding:0;border-top:1px solid var(--e-line)}
.zuletzt li{display:flex;align-items:center;gap:18px;padding:14px 2px;border-bottom:1px solid var(--e-line)}
.zuletzt li > div{flex:1;min-width:0;display:grid}
.zuletzt .name{font:400 20px/1.25 var(--e-serif)}
.zuletzt small{color:var(--e-muted);white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.zuletzt a{white-space:nowrap;text-decoration:none}

/* Bilder: übernommen oder hochgeladen, immer abwählbar. */
.bild-reihe{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,150px),1fr));gap:12px;margin-top:8px}
.bild-reihe.gross{grid-template-columns:repeat(auto-fit,minmax(min(100%,220px),1fr));margin:24px 0 8px;max-width:620px}
.bild-kachel{border:1px solid var(--e-line);border-radius:14px;overflow:hidden;background:var(--e-card)}
.bild-vorschau{aspect-ratio:16/10;display:grid;place-items:center;background:color-mix(in srgb,var(--e-bg) 70%,#fff);padding:6px}
.bild-vorschau img{max-width:100%;max-height:100%;object-fit:contain;border-radius:6px}
.bild-vorschau .laden-text{font-size:13px;text-align:center;padding:0 10px}
.bild-unten{display:flex;flex-wrap:wrap;align-items:center;gap:4px 12px;padding:10px 12px;font-size:14px}
.bild-unten b{flex-basis:100%;font-weight:600}
.bild-unten .leise{font-size:13px;padding:0;cursor:pointer}
.hochladen input{position:absolute;width:1px;height:1px;opacity:0}
.hochladen:focus-within{outline:2px solid var(--e-accent);outline-offset:2px}
.v-name img{height:22px;width:auto;max-width:120px;object-fit:contain;display:block;background:#fff;border-radius:4px;padding:2px 4px}
.v-bild{display:block;width:100%;aspect-ratio:16/9;object-fit:cover;border-radius:10px;margin:-20px 0 16px}
.galerie-ein{max-width:620px;margin-bottom:10px}.galerie-ein .hochladen{display:inline-block;margin-top:10px}
.wirkung-zeile{font-size:18px;color:var(--e-muted);margin:-8px 0 14px}.wirkung-zeile b{color:var(--e-ink);font-weight:600}
.freigabe{margin-top:22px;border:1px solid var(--e-line);border-radius:18px;padding:16px 20px;background:var(--e-card)}
.freigabe summary{font-weight:600;color:var(--e-ink)}
.freigabe-liste{display:grid;gap:10px;margin-top:14px}
.freigabe-punkt{display:flex;gap:10px;align-items:center;font-size:16px}
.freigabe-punkt input{width:20px;height:20px;accent-color:var(--e-accent)}
.freigabe-liste .knopf{justify-self:start;margin-top:6px}
.kontakt-zeile{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:18px}@media(max-width:600px){.kontakt-zeile{grid-template-columns:1fr}}.buchung-ein{margin-top:22px;max-width:620px}